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Nutrilait - A sponsorship that scored big

Nutrilait

A sponsorship that scored big

Client

Saputo

Secteur

Food

Savoir-faire

Advertising

Experiential

Shopper marketing

Mandate

We were asked to develop a promising sponsorship that would be deployed over several years, rallying fans around the unique partnership between Nutrilait and the Montreal Impact. Our idea? We transposed Nutrilait’s positioning onto the Impact with a theme specific to our sponsorship, “Real milk for real life with the Impact,” featuring scenes from the real lives of players. Posters, banners, contests… the campaign scored big.